Recruit your

highest quality athletic band

we help college marching and athletic bands recruit members in record numbers

while increasing the caliber of member you attract


"Our instrumental area has grown by around 50 students over last year."

Bandwindow helps band programs (from a 30-member pep band to a 500-member band organization) recruit members and drive attendance to events in ways that are one-to-one, more modern-looking, and more engaging.

Identify legitimate prospective recruits

not just a random list that your admissions office hands you once a year where you don't even know the student's instrument

Intelligently follow up with students

in a way that has a more 1-to-1 feel - people aren't as likely to take action if they feel they are being mass-marketed to

If you happen to run auditions...

streamline the communications surrounding your audition process to save enormous amounts of time

If you do not run auditions...

cast a wider recruitment net so that within a few semesters (being realistic with the timeline), you have no choice but to launch an audition process

Drive attendance to events

such as Band Day, performances, recitals, audition days, open-houses, giving campaigns, camps, Spring Game, Honor Bands, anything you need to drive participation in

Band directors want to develop stellar musicians, put on crowd-thrilling performances, and define the future of band education. But a bunch of other responsibilities (that don't really have anything to do with band) get in the way. Band faculty all want to attract the most talented musicians possible but are stuck with limited time, people, and monetary resources to achieve this. It is challenging to keep up with the best ways to win the hearts and minds of young students and promote events. Bandwindow solves these problems and more for time-starved marching band directors.


Example Recruitment Uses

We Can't Get Out As Much To Visit High Schools - How Are We Going To Recruit?

Offer the experience of an in-person mass meeting, digitally, without forcing your audiences to sit through an hour-long webinar (which does not hold on to the attention of 17-year olds). Create hooks to increase the number of potential students who connect with your organization from your website and everywhere you recruit.

Running 24/7 across all your touchpoints, you are no longer limited to just one "hail mary" event to reach your audience.

Recreate The In-Person Audition Experience Digitally

Avoid missing out on top talent while collecting auditions on rapid fire

Increase your audition sign-ups, send specific audition information to specific segments of auditionees, and remind students to turn up to their audition or submit an audition video.

Attract 20 - 50 Excited Recruits At Your Next High School Visit

Band directors are constantly offering clinics at high schools, conducting honor bands, and interacting with recruits in a variety of places.

You put in all this work to get that first touchpoint with prospective recruits - how do you convert this activity into better recruiting outcomes?

Case Studies

Cornhusker Marching Band Case Study

The University of Nebraska-Lincoln Cornhusker Band wanted to increase the pool of talent auditioning. They needed to attract, book, and coordinate hundreds of students for precise audition time slots. By implementing Bandwindow they:

• For the first time in the band's history, booking out every section's audition time slots for every day
• Highest ever number of applications submitted via audio recordings (a result of audition slots being full)
• An essentially zero no-show attendance rate for auditionees
• Students joining from more states than ever before

University of Northern Iowa

The University of Northern Iowa School of Music was under pressure to fill audition slots for both music majors and ensemble members. The biggest struggle was getting attention and trust from high schoolers who no longer responded well to the static email format

In their first 6 months, the overall benefits of working with Musicwindow still surprise Caroline.

-Filling every audition slot (that they expected to go vacant due to COVID) - a turnout twice the size of their original goal
-New capabilities giving visibility, control, and the option of 1:1 interactions with potential students inside of each studio (game changer for the professors who used this)
-Improving the quality of their outreach to potential students which increased the quantity of auditionees, which resulted in a higher caliber of musician they were able to recruit

Purdue Bands & Orchestras Case Study

How the Purdue Bands & Orchestra is leveraging a team of 20 student ambassadors to recruit 500 freshman per season and transitioning their operation from pen & paper to an all-virtual format.

What Our Band Directors Are Saying...

Commonly Asked Questions

Our admissions office already has tools to handle admissions and enrollment

Every university we work with either uses Slate, Ellucian, Salesforce, or an equivalent. Bandwindow is a categorically different product than an admissions database; Bandwindow gives music schools a significant competitive differentiator.

As one of many examples, if your brass professor wishes to share an invitation to a local DCI event with all the marching band recruits who expressed interest, he or she would not be able to use an admissions database to get the word out and get the students excited with visually-engaging content. A somewhat straightforward use case, and you've already hit a brick wall if you're solely leaning on an admissions database.

Old-school batch & blast CRM tools were not designed to attract and inspire a 17-year-old to participate in your ensembles or study music at your school. Bandwindow can, however, direct more students to your university's admissions website (who would not have been reached otherwise), which Admissions always appreciates.

Our product has been built to ensure zero redundancy in feature set and no data that slips through the cracks. Contact us for more info.

Does this tool comply with my university's technical regulations?

Yes. Bandwindow has been built, tested, and implemented at over 100 universities (and counting), most of which have strict rules around what technology can be used. We have had zero IT departments reject this tool. Bandwindow adheres to strict industry-standard information security guidelines. A complete summary of our technical specs (most of which is very boring information if you are not in IT) is available upon request.

How do I learn more about Bandwindow?

You can view an on-demand mini demo of our product by clicking the button below. You will be taken to a questionnaire where you will answer a few simple questions. After submitting, a mini-demo will be auto-generated for you which you can view and interact with at your leisure.

If it still seems interesting from there, you will be offered the opportunity to speak with a strategist from our team who will put together a solution that is tailored to your unique program. The way you do things might be different than the universities featured on our website, so having a conversation at some point would be prudent.

If I'm being honest, I can barely turn on a computer without a grad student helping me... Can I still use Bandwindow?

Yes. We have many band directors, faculty, and administrators who have little technical skills who are realizing value from Bandwindow everyday.  We get it - you do not have time to learn a new software. We know that for the most part, you are not a technologist or marketer. You are a musician or music educator. Bandwindow does the heavy lifting. The product has been built specifically for faculty and directors who are not accustomed to fancy technology.

Who are you guys anyway?

We are a team of band enthusiasts, marketing experts, and engineers. We have all been performing arts students before launching Bandwindow. Our team has an oddly specific combination of expertise in the college band industry, engaging Gen-Zers, and marketing.

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