If you are involved in recruiting for a college band program, you may want to have a look at this...
A forward-thinking communications platform built specifically for the needs college athletic bands, Bandwindow helps band programs in one or more of the following areas:
Bandwindow provides enormous relief and powerful capabilities for time-starved band directors, band recruitment committees, and administrators.
"Bandwindow is the reason why our numbers for the Fall season actually increased even post-pandemic."
The traditional recruiting tactics have significant gaps with today's Gen Z student. A typical, plain, static outreach email simply is not holding on to their attention anymore. We're in this new era where prospective band members have new standards and new expectations.
To get the attention, interest, and excitement necessary to cause a potential band member to move forward, all communications and interactions need to be tightly matched to the individual student's unique interests.
Check out this less than 4-minute video to see a few examples in action...
Recruiting at high school visits comes with several challenges:
This video below gives one example of how to create an unbeatable first impression with prospective students.
To see how something like this might be molded to your unique organization, please book a product walkthrough.
"I knew this would be a successful tool if we could have 57 students enroll with a music scholarship. That's what we were aiming for. In our first year using Bandwindow, we actually ended up enrolling 91 music students. Our faculty couldn't be more excited."
Dr. Peter Folliard
Dean of the Augustana University School of Music
Prospective music students and band members are making a high-impact decision. For many, there is fear that comes with deciding to pursue music as a major or continue band in college.
In a recruitment campaign, it's important to have the right videos that address these fears and build trust. You are wondering, "Gosh, how do we ever find time to produce all this content?" Creating videos is typically a time and resource-intensive process that isn't always an option for music departments with limited bandwidth.
The solution is Video Stories. The most compelling content to convert these students, is an authentic story, told by one of your current students, over video. To build the trust necessary to cause the recruit to move forward, you need authentic human-told stories. Video Stories enables music departments to collect this content in the easiest way imaginable.
The highly digital Gen Z music student has many competing options. At the same time, young students are questioning if they should even continue music at the university level.
The old-school traditional ways of recruiting have significant gaps with the Gen Z music student audience.
To attract a higher quantity and quality of music student, you need a modern engaging approach that instantly puts your music department in the leader spot in the student's mind.
When we find out that Kaitlin plays Tuba, is interested in Music Ed, and likes Athletic Bands, if our communications are not speaking directly to those music-specific interests, that is a gigantic missed opportunity.
"Billboard-like" communications are static - they are unchanged by a person's interests and appear the same to different people who want different things. This style of outreach makes your prospective students feel like they are "just a number in a database," making you 5-8 times less likely to recruit them ð
The dream is to package a precise set of information to speak directly to the one individual student's unique musical interests. This can also include videos, events, audition materials, faculty spotlights, student testimonials, social posts, web pages, and documents. This might be based on the student's instrument, talent area, academic interests, ensemble interests, musical backgrounds, and timelines. Visual Explainer
By matching the right content to the student's interests you create a WOW experience. "Wow, I knew that Ipsi College had a music department, but these guys really seem to be the perfect fit for my needs."
What used to take dozens of hours per week can now be done instantly with Intelligent Content.
"Our university's overall enrollment is actually down and this is a focal point for the university, but thanks to the tools and strategy from Musicwindow, the Music Dept. is up about 50% in enrollment this year compared to last year!
A prospective student has expressed some level of interest, but they haven't yet signed up for an audition. Hmm...
Previously, you would email your list of students to announce events, audition days, and other opportunities. The problem is, static, plain, mass emails are not getting their attention. Students might not even being checking the inbox these emails are going to!
In 2023, a single mass email will never move a student over the large hump of deciding which university to study music. It's simply too high-impact of a decision.Â Â
Conversation Center empowers your faculty to reach out to and get replies from the prospective students for their unique area (ie. the flute studio, the jazz ensemble, the low brass section within the marching band). Built around proven messaging best practices, it's the easiest way imaginable to initiate conversations that get replies. See An Example
"Our faculty have been very pleased with how responsive students have been to these texts. I feel like we're meeting these young students where they are at."
Prior to using Musicwindow, DIME had casually looked at software for its critical event promotion needs but found nothing that offered the right functionality that they needed. Most of the other products were over-priced for the size of their organization.
How the Purdue Bands & Orchestra is leveraging a team of 20 student ambassadors to recruit 500 freshman per season and transitioning their operation from pen & paper to an all-virtual format.
The UNL Cornhusker Band wanted to increase the pool of talent auditioning and they needed to attract, book, and coordinate hundreds of students for precise audition time slots. The impact made to their band program was significant.
The University of Northern Iowa School of Music was under pressure to fill audition slots for both music majors and ensemble members. Their biggest struggle was getting attention and trust from high schoolers who no longer responded well to the static email format.
Commonly Asked Questions
Somewhat, but not exactly... We'd love to loop in Admissions after you take a look and decide if it's a good fit for your music department. We're very focused on the countless nuances of music departments and typically like to start with you, the music faculty.
Recruiting for a music department is more competitive compared to other departments. Students are questioning if it's a good idea to become a music major or participate in music in college. The students who are sold, are shopping around and looking at competing institutions. There's a finite pool of quality talent out there that all music departments are fighting to win over. It's very challenging. For these reasons and others, music departments require specific tools that have more competitive capabilities than the typical tools used within the university at large. This is the lane that Musicwindow is focused on and it supplements what Admissions does quite well.
Musicwindow is a very different product than what your university currently has implemented. Our objective is not to admit students into your university - you already have this covered. Our role is to provide a music-centered process, touchpoint strategy, and tactical execution to create an emotional layer that excites a Gen Z prospective music student to choose your music department. This is through a unique set of capabilities which cannot realistically be offered by an Admissions department, especially one that is slammed supporting the needs of 60 other departments on campus.
The software is just one component of our offering, and we've never had an IT department reject the software.
It sometimes takes a few weeks to go through the IT Office's approval process (university IT teams are super busy helping everyone out!). If you anticipate IT would like to review some information, we encourage you to initiate that request early after seeing our demo.
We have the following documents available for your IT team:
Please request these documents via the form below. We will follow up within 1 business day. The approval is typically pretty straightforward from there.
A typical process goes like this:
At any point, if you decide weÃ¢ÂÂre not the right fit for you (or vice versa), we'll just part ways professionally.
Yes, we are pleased to offer an integration with Slate and other Admissions tools so that data can flow seamlessly back and forth between your music department and the admissions office. This is done through a live JSON object which updates automatically. There are other options as well to suit a range of needs and situations. Let us know what works best for you and we typically have no issues getting all departments what they need.
One of our Musicwindow magicians would love to give you a brief walkthrough of how Musicwindow can work for your band program or music department...